So first of all if you are a business or somebody trying to get clients on instagram make sure your posts are shareable. Make sure that people want to share your post for example. Do not I’ve seen this happen okay. So this guy is selling I don't know. I think flowers right and then he was his instagram was talking about buying my flowers on his stories. But his post right it was up with him like modeling okay you know and then you see these girls showing their booty and things those things. Unless you're a model if that's your thing. I'm not going to judge you but if you're trying to get customers make sure to create posts. That's actually shareable. Meaning I’m going to give you an example, That guy I don't want to name him he was selling flowers. Right that's great how about he makes posts or videos that give people a benefit. For example. Why should you send your flowers to your girlfriends on January or things like that? If he makes those shareable posts he's going to get more followers and actually real business. So number one is you need to create posts that are actually shareable.
That was number one. Number two the bio. On your bio you don't need to put your life story. I've seen people put in wish me on January. I don't care about your birthday. Being honest no hard feelings. I don't care about you your birthday. All I want to know is why should I follow you. So one liner is good or bullet points that works great too okay.
Number three always at the end of your slides for you. You can use canva. In the end of your slides or your video right ask for something say follow back for this is this or say go and shop at abcd.com. Always ask people to do something. Take an axis call cta it's called call to action always. At the end you have to tell people to do something. I don't know what okay. It might be shopping, following, clicking this fill it out. Whatever make sure to have a cta call to action at the end of each of your content.
Now last but not least a lot of people don't do. This is make sure to personally respond back to all of your good comments and bad comments too. All of them okay if you do these things you're on track to having more followers on your instagram.
Instagram as a platform has become too agile with tons of new features in it and it has created a varied opinion out in the public. It has multiple features such as ig post reels guides stories and whatnot! Well I literally went down the rabbit hole to understand the back end of the algorithm and so that we can craft our instagram strategy.
First let's understand the algorithm of instagram that has changed heavily for the last six months. There are multiple types of feeds available on the instagram platform. The first one being home feed, the second one being suggested feed and the third one being explore feed. The principal instagram is standing by is feels like home meaning if you get caught up with all the posts on your home feed the recommendations after that. That will be shown to you must look like an extension of your home feed. Here are some of the important pointers that you must remember typically our home feed ranking is based on the accounts you follow whereas the next two feeds which is suggested feed and explore feed. The posts are shown based on the end user activity that being said a mixture of media post must be used which when I say media post. It means that instagram feed posts, instagram reels, instagram stories, instagram guides and so on and so forth. However engagement relevancy and freshness of the content still plays a super important role. Well let's go ahead and look at how i crafted my instagram strategy for the next year and if you haven't followed me on instagram don't forget to follow me on instagram for all the behind the scenes stuff and a lot of business training sessions.
Firstly in order to craft my instagram strategy I’ve written down my end goals. I have two end goals for the next year which means increased engagement and increased visibility. When I see increased engagement it reflects on the number of saves shares comments. Because likes do not matter right now and when I say increased visibility I’m going to measure that increased visibility based on the number of accounts my post is visible to number of people and number of followers I’m going to gain now. That being said if I have to achieve both these goals my content must be really great. Only if my content is amazing I will have more number of shares saves and comments and when I have more engagement that will act as an indicator to the algorithm. Telling this content is great hence the algorithm will push that content to more accounts resulting in more followers and when I say content. It means both text and graphics and when I say text it means captions and the text that is on the graphics. Here's my strategy and my strategy is called as three post rule meaning I am going to post three times a week which includes different media types which is on Monday I’m going to do instagram feed post, on Wednesday I’m going to do my ig tv and on Friday I’m going to do an instagram reel. The reason why I want to diversify my content is because instagram has created multiple features that it's going to push hence intermixing photos and videos will always act as an advantage for a user and a creator and not just my schedule. I would also want to focus on the kind of content I am going to put up which means my primary focus would be on the content hierarchy the reason. I would want to focus on content hierarchy is instagram has communicated that they have different understanding systems to understand various levels of text graphics and other elements which means for example I am a youtube content coach at granular level I am going to talk about youtube. However if we go ahead and talk about scaling that youtube falls under social media. So I’m also going to talk about social media and gradually as a general topic all of it falls under business and marketing.
So I’m going to talk about those general topics as business and marketing as well. So I’m going to put up content which serves each and every level which is general and which falls under the mid-range and which falls under the granular level as well hence I want to make sure that I am incorporating all the levels of continent to make algorithm. My best friend and I’m going to use different kinds of media types such as post igtv, ig reels and stories. In order to communicate and deliver my message that way. If instagram at one point starts pushing my content more and more it receives the users would receive an inter mix of photos and videos.
Number three always at the end of your slides for you. You can use canva. In the end of your slides or your video right ask for something say follow back for this is this or say go and shop at abcd.com. Always ask people to do something. Take an axis call cta it's called call to action always. At the end you have to tell people to do something. I don't know what okay. It might be shopping, following, clicking this fill it out. Whatever make sure to have a cta call to action at the end of each of your content.
Now last but not least a lot of people don't do. This is make sure to personally respond back to all of your good comments and bad comments too. All of them okay if you do these things you're on track to having more followers on your instagram.
Instagram Strategy: For Small Business Owners
Instagram as a platform has become too agile with tons of new features in it and it has created a varied opinion out in the public. It has multiple features such as ig post reels guides stories and whatnot! Well I literally went down the rabbit hole to understand the back end of the algorithm and so that we can craft our instagram strategy.
Firstly in order to craft my instagram strategy I’ve written down my end goals. I have two end goals for the next year which means increased engagement and increased visibility. When I see increased engagement it reflects on the number of saves shares comments. Because likes do not matter right now and when I say increased visibility I’m going to measure that increased visibility based on the number of accounts my post is visible to number of people and number of followers I’m going to gain now. That being said if I have to achieve both these goals my content must be really great. Only if my content is amazing I will have more number of shares saves and comments and when I have more engagement that will act as an indicator to the algorithm. Telling this content is great hence the algorithm will push that content to more accounts resulting in more followers and when I say content. It means both text and graphics and when I say text it means captions and the text that is on the graphics. Here's my strategy and my strategy is called as three post rule meaning I am going to post three times a week which includes different media types which is on Monday I’m going to do instagram feed post, on Wednesday I’m going to do my ig tv and on Friday I’m going to do an instagram reel. The reason why I want to diversify my content is because instagram has created multiple features that it's going to push hence intermixing photos and videos will always act as an advantage for a user and a creator and not just my schedule. I would also want to focus on the kind of content I am going to put up which means my primary focus would be on the content hierarchy the reason. I would want to focus on content hierarchy is instagram has communicated that they have different understanding systems to understand various levels of text graphics and other elements which means for example I am a youtube content coach at granular level I am going to talk about youtube. However if we go ahead and talk about scaling that youtube falls under social media. So I’m also going to talk about social media and gradually as a general topic all of it falls under business and marketing.
So I’m going to talk about those general topics as business and marketing as well. So I’m going to put up content which serves each and every level which is general and which falls under the mid-range and which falls under the granular level as well hence I want to make sure that I am incorporating all the levels of continent to make algorithm. My best friend and I’m going to use different kinds of media types such as post igtv, ig reels and stories. In order to communicate and deliver my message that way. If instagram at one point starts pushing my content more and more it receives the users would receive an inter mix of photos and videos.
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