Youtube podcast, instagram, twitter, facebook that's a lot of social media platforms right and it's confusing but on which social media platform should you and your business be by the end of this article you would have clarity upon multiple social media platforms and you would also understand which platform is the best for you and as usual wait for the bonus tip at the end of this article.
Now before I go on talking about the pros and cons of each social media platform I would like to give you two pointers and that's really important. Let’s say for example if you are a chef and you would want to showcase your cooking skills to all of them. Right then do you think being on a podcast would be right for you definitely not because people would literally go on youtube and search for some recipes and they would definitely not be on podcast searching for recipes and listening to your recipes. Right so understanding where your audience is hanging out is crucial. I know that sounds too cliche but that's really important. Another question I would want to address here is if you are asking me silvanion how many platforms should you exactly be. I wouldn't say all because I’m not on all the social media platforms. Even if you are on all the social media platforms you would definitely be focusing on just two to three. I think being on three platforms is still okay because otherwise you're just going to spread yourself to theme for me personally I’m hanging out on youtube and then I have an instagram and then I have a podcast and if you are not following me on all the three platforms then just go and definitely follow me because you are going to get tons of value the rule of thumb that I generally follow. I would be a part of the huge rich social media platform that will drive traffic to all the other secondary social media platforms. For example in my business currently I’m on youtube and from youtube I’m driving traffic to my instagram and then podcast as well. So I would be a part of a social media platform first and from there I would be driving traffic to my secondary social media platforms and I think that's one of the good strategies that I follow.
Now let's first talk about youtube. Youtube is the second most visited website in the world and I would say youtube is highly seo dependable. People literally go on youtube search bar and type in their problems how to do this, how to do that, how to make a bread how to clean the bathroom, how to install photoshop. You know how to people literally type in their problem and your videos can be solution to their problems. That's the reason why people subscribe to your channels and why they follow you. So visibility on youtube is not at all a problem. If your videos and your channel is highly optimized and once it gets identified by the algorithm it keeps promoting that. This means that your videos and channel must be highly keyword rich another aspect that you must remember is you have to show the real you in front of this camera because this helps in building that trust and connection between the creator and the audience. obviously a little bit of your real you is definitely in front of the camera. However there is a disadvantage to youtube. Because youtube takes a lot of time. It takes a lot of time for you to prepare for you to research and video ideas for you to research on the right keywords that can actually bring traffic to your channel. Editing prepping makeup what not it tickles it takes a lot of time um of that creator and if you are serious about youtube then I would say you need to give yourself at least six months to vigorously work on this platform upload two videos a week and then you know be really consistent provide immense value to your ideal audience and once you start seeing that momentum. You can then hire out a person and start sharing your workload and then it will be really easy for you to handle this huge social media platform. I've implemented a great strategy in gaining thousand subscribers in just 30 days in this particular video.
The next platform that I would want to talk about is instagram. Instagram started out as a photo sharing platform and currently it has such an amazing and robust tools and features wherein people are literally earning thousands and thousands of dollars sitting on their platform probably. Since a year or a couple of years I’ve seen this shift wherein the way how content creators and business owners are posting content on instagram. They are providing immense value instagram has become one stop destination for consuming content. In a brief manner instagram is one of the best ways wherein you can turn your not so warm leads into hot leads and they can literally become your customers. You have multiple features like ig post, ig feed. I think both of them are the same id posts, ig stories, ig reals, ig tv. You have all these mediums through which you can actually provide value and turn that code lead into a hot lead. But here is the catch what I would do is instagram is not a search engine which means people are literally not typing in their problem. They are searching for a specific content creator. Maybe they are searching for a specific hashtag. Maybe but they're not searching based on a problem or they don't want to look for a solution. So visibility gets a problem just like how when we compare this to youtube. People come across your videos and instagram. People literally have to search for you or you should be on their explore page. So visibility is definitely a problem for instagram and that's the reason you have to place this platform as a secondary social media platform. Because you don't have a ton of organic traffic coming to your profile the third platform that I would want to talk about. I was quite confused I did ask my mentor. You know whether I should start a podcast or whether I should start a youtube channel and then after going a lot of you know back and forth I decided I need to have both but putting that aside podcast is basically it just takes no time for you to just record episodes. Right you can stay in your pajamas and you can just record an episode. If you know what you're talking about was not something like that as discussed. It needs a lot of preparation podcast is not something like that however on podcast people are again not searching for a problem. You know it's not that seo friendly. So being visible is definitely a problem on podcast. However there is another advantage for podcast. Because whoever is on podcast they have prepared their minds. That they are going to listen to longer episodes hence the followers are more loyal than on youtube.
Here on youtube if you talk something off topic for about 20-30 seconds people exit your video but on podcast you can literally sit for an hour and talk and people would enjoy. So what I believe is youtube brings in lot of organic traffic but they may not be your ideal customers and loyal customers but on podcast you have loyal following. But bringing that huge ton of traffic is difficult the next platform that I’m going to talk about is facebook. Now facebook is dead. I wouldn't trust this facebook is definitely not. It because when I put my job last couple of years ago the first video editing cake that I got was through a facebook group. Facebook groups are great way for you to share your value, share your expertise and then people connection and also earn money. Because a lot of jobs that I did you know a lot of freelance gigs that I did. I got through them through facebook itself. So facebook is a great way and if you are trying to build your own community you have to just do it. Because if you would want to have your own community away from youtube or away from podcast you can definitely drive traffic from those rich social media platforms to your facebook group and then you can nurture them. Then you can provide immense value to all those people the next platform that I’m going to talk about is linkedin. I’m not that active user of linkedin and as for my observations I’ve also observed that linkedin is basically a no bs platform and there are only certain niches that work really well on linkedin and let's say for example if you are in food industry, if you are in a beauty industry I don't think so linkedin is going to work for you. So I am not on linkedin because that's a lot of social media platforms for me. Again but make sure before I end this article I would want to just give you a bonus tip of telling you that do not spread yourself too thin that you're in the words of you know burning out. Because social media content creation should not be like a chore it should be. It should you know literally be like that motivation you do but your business. So do not spread yourself too thin just be on two to three social media platforms. Give that amazing value build that community.
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